Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 World Cup Fan-Turned-Model Dropped by L'Oreal - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

World Cup Fan-Turned-Model Dropped by L’Oreal

The Belgian beauty was 'discovered' when a photo of her cheering at the game went viral.

Author Image

By: Jamie Matusow

Editor-in-Chief

Axelle Despiegelaere just had her 15 minutes of fame while cheering during a World Cup match in Brazil – cameras at the game zoomed in on her, fans began calling the 17-year-old a ‘Belgian beauty’ and even created a Facebook Fan page that quickly attracted almost 300,000 likes.

The folks at L’Oreal were paying attention. It’s been rumored that Despiegelaere was offered a modeling contract – but sources say it was quickly cancelled.

Why? Despiegelaere posted a photo of herself on Facebook hunting wild game in Africa, with the caption: “Hunting is not a matter of life or death. It’s much more important than that…this was about 1 year ago…ready to hunt Americans today haha.” (This was the day Belgium was to play the U.S. for the World Cup.)

News of how the teen scored the modeling gig – and lost it – have been all over the Internet. The Daily Mail’s online story featured the headline, “She’s Not Worth It!.”

However, Buzzfeed reported that a L’Oreal rep sent a statement saying:

“Axelle de Spiegelaere is not one of L’Oréal Professionnel’s spokespeople. L’Oréal Professionnel Belgium collaborated with her on an ad hoc basis to produce a video for social media use in Belgium.This has now been produced.”

Despiegelaere has since deleted her Facebook page.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters